Come meet Cindy Bailey, GG, Appraiser & Historian from Jewel Stories of Boulder, Colorado. Bring your treasures and hear the facts, myths and lore of your beloved pieces.

May 23 & 24, 2012 – 10am-6pm
Lisa McConnell Jewelry Design Studio
5236 camp bowie blvd. fort worth TX 76107

]]> http://www.fortworthretail.org/open-house-lisa-mcconnell-jewelry/2012-05/feed/ 0 http://www.fortworthretail.org/anniversary-sale/2012-05/ http://www.fortworthretail.org/anniversary-sale/2012-05/#comments Wed, 02 May 2012 21:52:52 +0000 FOWO http://www.fortworthretail.org/?p=1983 Bess & Evie’s is celebrating 2 years!

It’s our 2nd Anniversary and YOU get the present!

Take 20% off all regular priced merchandise!

An exhibition of new works by MARK SMITH titled:
THE EARTH BELOW
will be on display May 5 – June 16, 2012 at
William Campbell Contemporary Art.
An opening reception will be held Saturday, May 5, 6 -8 p.m.

A long-running interest in scientific processes, along with a concern about the ecology and humans’ negative effects on the planet, inform Smith’s work. To that end, his paintings involve much more than a straightforward application of pigment to surface; they comprise the literal and visual transformation from photographic image to digitally manipulated drawing to hand-rendered painting. They are a contemporary amalgamation of science, technology, and the artist’s hand.

Copper Canyon by Mark Smith, High density pigment on birch 64” x 48” 2011 - 2012

Smith begins his process by studying satellite images of the Earth’s surface. He then uses specialized software and digital drawing media to manipulate, deconstruct, and rebuild the images as nonrepresentational, abstract fields. He often incorporates digital samples of his earlier paintings as well. Coupled with the new imagery, these studies preserve visual matter while creating additional layers of history and referencing a metamorphosis—both on the Earth’s surface and in the artwork. The final paintings represent Smith’s “spontaneous responses” to these carefully researched and constructed drawings. The artist builds the impulsive yet complex paintings by applying multiple layers of highly saturated color atop plaster-coated hardwood. By playing with the consistency of the paint, he creates a sense of slow movement and continuous flow. Smith applies the paint with brushes, blades, water jets, and hot air, mimicking geological forces and erosion—a technique that parallels the artist’s response to Earth’s physical changes, both natural and man-made.

Reclaimed Wood Flooring Look – $13.49/sf (includes basic installation)

Stop by one of our three Patina Floor Design stores to learn more about this one-of-a-kind wood flooring.

4601 West Freeway, Suite 150
Fort Worth, TX 76107
Phone (817) 731-4900

1251 E. Southlake Blvd, Suite 315
Southlake, TX 76092
(817) 310-0060

3300 Knox St., Suite 100
Dallas, TX 75205
(214) 521-8400

Promo valid 4/1/2012 – 6/30/2012

Our Beacon Hill collection captures all the allure of exotic hardwoods, delivering stunning and unique designs while preserving the worlds tropical rainforests.That’s a win-win for You and Mother Nature! Beacon Hill is a unique collection, from domestic sustainable forests, that capture the beauty and appeal of exotics. It features the exclusive PermaColor natural aging process for deep color without the use of stains, solvents or chemicals.

Visit one of our Patina Floor Design Stores for more information:

4601 West Freeway, Suite 150
Fort Worth, TX 76107
Phone (817) 731-4900

1251 E. Southlake Blvd, Suite 315
Southlake, TX 76092
(817) 310-0060

Promotion valid 04/01/2012 -  06/30/2012

Are these three words you wish to emulate? We can help!

An image consultant works with clients to revamp their personal image, helping them look and feel beautiful and effortlessly stylish. Our services include everything from selecting a perfect lipstick color to putting together amazing outfits to fit your taste and lifestyle.   If you have a closet full of clothes and nothing to wear, we can help!

We custom blend makeup!

We are personal stylists who offer blissful personal shopping, adding spice and pizzazz to your wardrobe. We are trained to see color and offer a personal custom color analysis, designed to help select your best colors to accentuate your own natural beauty.  We are architects of the body, transforming your look and improving your personal appearance.  We are the kinder and gentler version of “What Not to Wear.”  We shop for you online and create wish lists galore.

We are image consultants.

Would you like to know more? Contact us at Elaine Stoltz Image Consulting to set up a consultation – you’ll be glad you did!

Complimenting the dress is a large scale contemporary tiered chandelier, also made from small glass pieces. In a more typical setting, these glass products make a stunning backsplash or shower accent. The possibilities are endless at Patina, where their interior designers will show you all of the latest creations in tile, stone, wood, and carpet. Stop by and see for yourself!

Window on display through 08/01/2012

Inside Out Designs and The Pleasure of Home always sell their Queen display bedding at 40% off when the display is redone.  This silky icy blue ensemble is by Ann Gish.  Dash on over and be sleeping in luxury tonight!

40% off Ann Gish display bedding!

Inside Out Designs and The Pleasure of Home are located at:

4802 Camp Bowie Blvd
Fort Worth, TX 76107
(817) 569-6100 ph

Stuck in a rut? We can help. Let us update your look for spring. It’s time to :

1. Brighten Your Makeup
2. Refresh Your Skin
3. Color Your Wardrobe

We have all the latest eyeshadow, lipstick and makeup colors for spring. Set up your spring makeup appointment today.
We are also offering a complimentary hair consult included with our personalized color analysis. Learn your best colors as well as what hairstyle is the most flattering for you!

This offer is only good for a limited time so please schedule now.

Promo offer: 03/15/2012 – 05/31/2012

I attended the National Retail Federation conference in New York in January and listened to two amazing speakers talking about their brand. One was the Chief Marketing Officer from Modcloth and the other was the EVP of Marketing for Ralph Lauren.They both talked about how their companies interact with customers and what customers are looking for besides great product and great service.

The Modcloth Method

Modcloth takes interaction with its customers to a whole new level. They encourage them to be a buyer by offering two dress options and taking votes on which of the two should be added to the assortment. They encourage users to submit original designs for dresses which again are voted on by the community and put in to production if they are a top vote getter. They see the value of their customers not only as sources of revenue but ideas and innovation and the future of the company. And what do the customers get? Well, how many people out there can say that they designed a dress that is now sold on their favorite website?

Modcloth has built its brand around the voice of its customer and when a customer feels valued for not just the money they have spent with you, but for their opinion, then that is a customer for life.

Lifestyles of the Rich and Famous

Ralph Lauren’s approach is a bit different. They are not going to solicit design ideas from some 22 year old wanna be fashion designer. But, they have a classic brand that conjures up an image simply from hearing the name. And David Lauren, the EVP of Marketing knows that. His entire goal is to create an environment, a place, a feeling, a level of luxury that people WANT to be a part of. Whether it’s on the polo fields in the Hamptons, or in a ski lodge in Aspen, the Ralph Lauren person lives a luxurious, beautiful life. And when you step in to a Ralph Lauren boutique, or visit their website, you become one of them. It’s Lifestyles of the Rich and Famous, but it’s accessible to you because you are a Ralph Lauren customer.

Ralph Lauren has a firm understanding of what their brand is and what they want to represent to the consumer. And their marketing is all about giving you the tools to experience that world with them.

The Takeaway

My ultimate take away from that conference was that you have to know what your brand is and what you represent before you start inviting your customers to join you. It’s like having a dinner party before you know how to turn on the oven. Yeah, you can DO it, but it makes it a whole lot easier when you know how things work.

I do believe that Facebook, Twitter, Pinterest, Instagram, etc., etc are excellent tools for retailers to connect with our customers. I mentioned Facebook earlier. I am really good at Facebook. I have a nice group of followers that I want to communicate to on a daily basis. It’s very easy to take pictures with your iPhone and upload to your page, and once you get in that habit, it becomes second nature. My fans there know what to expect from me and I know what they respond to, so it works well. We have established a community. With Pinterest however, I’m still learning. My boards are a mixture of personal stuff and Bess & Evie’s stuff, there’s not a lot of merchandise from the store on there, it’s a bit random, and it’s painfully obvious that I quickly created a bunch of pins on boards because I felt pressured to do so. So, whatever social media channel you choose, be deliberate about it. Don’t throw stuff out there because you feel like you have to. It will show.

Your customers already know your brand and what you represent and they will be patient while you figure out how to best engage them via social media.